Panasonic
One product, four arguments, one look.
What it was
A product campaign built around four separate reasons to buy, each taken through the full format set. Studio footage, product macro and screen capture were graded to one reference, so the cuts sit together in a feed even when they are never seen side by side.
- Brand
- Panasonic
- Year
- 2022
- Sector
- Consumer electronics
- Lane
- Performance video
How it was made
The brief
Consumer electronics sells on specification, and specification is the least watchable thing about a product. The work is finding the four things a buyer actually decides on and giving each one its own cut.
The rig
One lighting setup, one lens set, one grade reference. Macro, studio and screen capture are matched at the front of the job so nothing has to be rescued at the end of it.
The system
Each angle is built as a stack - hook, demonstration, specification, close. Any layer can be swapped without recutting the ones around it, which is what makes a second version cost hours rather than days.
The pass
Grade against the reference, product colour against the physical unit, on-screen specification against the datasheet, audio against the platform loudness spec.
Same rig, every account, every working day.
Every angle in flight moves every working day. Something you can look at, not a status update. If we miss a day, you don't pay for it.